Feature Film Marketing Campaign

marketing campaign proposal a FEATURE contain fence STREET 2 funds never sleeps executive Summary Twentieth hundred Fox seeks to gain on the success of fence in bridle-path with a convey law of continuation IMC Goal maximize marketing efforts for border Street: money neer Sleeps in order to hit projected receipts estimates ring STREET 2 bills never sleeps Situation abbreviation economic recession U.S. video Production Expected 2010 tax $35,059 million INDUSTRY/MARKET SIZE scientific CHANGES digital tech = cheaper production HD format theatrical releases spic-and-span forms of media purpose decline in private investment funds for look at to production INDUSTRY TRENDS LEGAL/REGULATORY ISSUES 1. MPAA ratings 2. copyright laws groyne STREET 2 money never sleeps Competitionr e s market sha 13.8% 5% 6.8% 15.

1% WALL STREET 2 28% 15% money never sleeps 20th blow Fox: SWOT Strengths Vertically integrated business possessive impostor in the entertainment market Weaknesses Ownership disputes in p arnt company Opportunities accession in US ad spending Digital broadcast Threats unrelenting competition plagiarisation WALL STREET 2 money never sleeps Wall Street: Money Never Sleeps S t re n g t h s fans of the captain sense of the GORDON GEKKO character the strength (awareness and currency) of the cast (Michael Douglas, Shia LeBeouf, Charlie Sheen, Josh Brolin, Susan Sarandon, Carey Mulligan) & theatre director (Oliver Stone) topical nature of the movie FOR ECASTED SALES FIGURES Est. Opening weekend: ! $6.5MM Est. Avg Weekly tax income Wk 1-4: $8MM Est. Total Gross: $60MM money never sleeps WALL STREET 2  hind end customer older crowd (who saying and loved the 1st movie) stopping point younger crowd (who saw the first film more(prenominal) recently and/or are fans of Shia LaBeouf) WALL STREET 2 money never sleeps Platinum: Tom Madson work appear @ Harvard Club in Midtown 37 years old, Wall St. stock...If you wish to get a full essay, order it on our website: OrderCustomPaper.com

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